📝 Strategy Worksheet: Define Your Campaign
Instructions: Use this worksheet to define your cold email strategy. Be as specific as possible—vague strategy = vague results.
Time needed: 20-30 minutes
💾 Auto-save: Your work is saved automatically as you type.
1. Campaign Goal (What specific outcome do you want?)
2. Target Company Profile
3. Target Decision-Maker Role/Title
4. Key Pain Points Your Solution Addresses
5. Trigger Events (What creates urgency?)
6. Your Unique Value Proposition
✅ Next Steps: Once completed, use this strategy to guide your ICP definition, prospect research, and email copywriting in the following modules.