🎯 OKR Worksheet: Set Campaign Goals

What are OKRs? Objectives and Key Results (OKRs) = Goal-setting framework used by Google, LinkedIn, and top startups.

Time needed: 15-20 minutes

💾 Auto-save: Your work is saved automatically as you type.

OKR Formula: "I will [Objective] as measured by [Key Results]"

My Objective (Qualitative Goal):

Your Objective should be inspirational, qualitative, and time-bound.

Key Result 1: Volume Metric

Key Result 2: Engagement Metric

Key Result 3: Conversion Metric

Key Result 4: Business Impact Metric

Make them measurable: Every Key Result needs a number (%, $, count)
Set ambitious but achievable: Aim for 70-80% success rate (too easy = not motivating)
Time-bound: Specify when you'll achieve these (by end of Q1, within 90 days)
Focus on outcomes, not activities: "Book 20 demos" not "Send 5,000 emails"