🎯 ICP Worksheet: Define Your Ideal Customer Profile

What is an ICP? Your Ideal Customer Profile = the specific type of company/person most likely to buy from you, get value, and become a great customer.

Time needed: 30-45 minutes

💾 Auto-save: Your work is saved automatically as you type.

Part 1: Firmographic Profile (Company Characteristics)

1. What industry/vertical do they operate in?

2. What is their company size?

3. What is their revenue range?

4. What growth stage are they in?

5. Where are they located?

Part 2: Technographic Profile (Tools & Tech Stack)

6. What tools/platforms do they currently use?

7. What tech stack gaps exist that you can fill?

Part 3: Behavioral Profile (Actions & Signals)

8. What trigger events indicate they're ready to buy?

9. What content do they engage with?

10. What communities/channels are they active in?

Part 4: Decision-Maker Profile (Who to Contact)

11. What is their job title/role?

12. What are their responsibilities?

13. What are their goals/KPIs?

Part 5: Pain Point & Value Profile (Why They'll Care)

14. What are their top 3 pain points?

15. What value do you provide that solves these pains?

✅ Next Steps: Use this ICP to guide your prospecting, list building, and personalization strategies in upcoming modules.